Top 10 Places to Buy Cruelty Free Make-up Online


With so many hidden ingredients and secretive animal testing procedures, it can be hard to find good make-up that you can trust to be 100% vegan and cruelty free. We believe that animals should not have to suffer for our beauty, and that we should support companies who make a stand against animal cruelty.

Below are a list of 10 cosmetic companies who produce vegan cruelty free make-up, however, due to the fact that companies, laws, and manufacturing processes are always changing, we’ve given you a quick list of 3 make-up buying tips so that you can stay ahead of the game and ensure that you really are buying cruelty free:

3 Top Tips for Cruelty Free Make-up

  • Buy Vegan – The easiest way to ensure that your make-up is not tested on animals and does not contain animal ingredients is to buy products that are from a vegan brand or are specifically labelled vegan.
  • Do Your Research – This searchable database has an up to date list of all the cosmetic companies who do and don’t test on animals, so you can always check here if you’re unsure.
  • Ask Questions – If you’re in any doubt whatsoever, the best way to get an answer is to contact the company directly and ask them.


Top 10 Places to Buy Cruelty Free Make-up Online


INIKA are an Australian company founded in 2006. Their luxurious high performance mineral make-up is certified organic. The range is available online in over 25 countries and in selected stockists. They are registered with the Vegan Society in the UK and guarantee 100% animal free products. The range of cosmetics in their trademark black & gold packaging include gorgeous starter kits for the face to introduce you to the world of mineral make-up and are also ideal for traveling. INIKA products contain no animal derivatives & are made from high quality natural botanical formulas free from synthetic chemicals meaning you don’t need to worry whether there are any hidden nasties in your make up. INIKA are an all vegan, halal, and cruelty-free brand.


B. is a make-up brand exclusive to Superdrug in the UK who are vegan, cruelty free and very affordable. This brand can also be purchased online and delivered to your nearest store for free. B. Make up offers a full range of foundations, blushers, eye colour palettes, nail colours, mascaras and lip colours. This brand is perfect for anyone who likes to have the latest look at a reasonable price but doesn’t want to compromise on their cruelty free values.


Lush were founded in the UK in 1994 and are renowned for their handmade natural fresh soaps and body care products. Found in countries across the globe Lush is also available online. But did you know that they also have a range of make-up? Lush guarantee that all their products are 100% vegetarian. Better still 80% are completely vegan. The make-up at Lush is bold and bright and aims to make a statement. You can chose from a mascara with wheatgrass designed to be kind to your eyes, to glossy liquid lipsticks that will nourish your lips, all presented in funky ethically kind  packaging.

e.l.f (Eyes Lips Face) 

e.l.f offer on trend vegan make-up at amazing prices letting you stay up to date with the newest looks.  They claim that their cosmetics give you great looking skin and offer a gorgeous range of colours & finishes. As well as amazing make-up, including their famous 32 colour eye palettes, e.l.f offer professional make up brushes that are kind to your face and to the animals.

Beauty Without Cruelty

BWC have  been proudly offering their make-up range since their UK conception in 1963. All the make-up is suitable for vegans & is created by using natural ingredients and essential oils. BWC comply totally with the requirements of the BUAV & are real leaders in cruelty free make-up. This brand has make-up for everyone. Fun current colours for the younger generation as well as a range of more subtle classic make-up. BWC can be bought online & from many whole food & health food stores. It’s now also available in the U.S.


The British independent make-up brand of Illamasqua proves that professional quality make-up can be accessible to everyone. Launched in November 2008 they promise lasting performance & up to date looks through creative new products. None of the Illamasqua cosmetics are tested on animals.  Much of the range is vegan and the company are happy to check ingredients for you on request . With gorgeous ‘out there’ colours for nails & lips & dazzling pigmented colours for your eyes all wrapped up in luxury packaging this brand is going from strength to strength. Illamasqua are renowned for their make-up base formulas including  ‘hydra veil,  designed to give your skin a radiant glow. Illamasqua is sold online & in stores across the world.

Wet n Wild 

Wet n wild are a Peta-certified U.S. make-up brand who are against animal testing and only work with third parties who support their views. They are  proud to say they never have, and will never test on animals. Their products offer value for money without compromising on quality. Wet n wild do a full line of make-up including blushers, chemical free chip resistant nail colours and foundations complete with added sun protection. They also offer great make-up tutorials on their website along with celebrity endorsed limited edition ranges.

Lime Crime

Created by model & make-up artist Doe Deere Lime Crime definitely has the wow factor! Bright vibrant colours are the trademark of this US brand. Lime Crime is vegan & cruelty free and perfect for anyone who wants to stand out from the crowd . Lip colours include the opaque blue ‘no she didn’t’  & ‘styletto’ a daring black. The range of bold & creative make-up can be found online via various websites worldwide.

Too Faced

Too Faced are a cruelty free free US brand who are not ashamed to show off their girly pink theme. Too Faced fans are proud to flaunt their femininity and glamorous side. Available in major stores in the UK & US & also online Too Faced offer a full range of quality cosmetics at prices most can afford. This brand stays up to date with the latest colours & trends. Whilst not all their products are 100% vegan a full list can be found on their website . Choose from their ‘ better than sex’ mascara with its pink packaging & hourglass shaped applicator, or a glamorous 16 shade chocolate inspired eye shadow palette, full of anti-oxidants, that will compliment your look.

100% Pure 

100% Pure are a U.S. company who shout out about their love of animals and that they will never support activities that cause animals harm. All the ingredients in 100% pure are food grade so never require testing on animals. They also offer a range of great quality synthetic fibre make-up brushes.  100 % pure do use what they describe as “cruelty free honey” in some of their cosmetics, so be sure to check the ingredients list before buying. The range of make-up is packed full of healthy antioxidants and is available online and in some stores. Fans of this established brand can chose from fruit infused make-up with mouthwatering names like cranberry glow lip & cheek tint & fruit pigmented plum blush.

Please leave us a comment below and let us know what your favourite cruelty free make-ups are.

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About Emma

Co-founder of Mino Valley Farm Sanctuary, Emma works tirelessly from the UK to raise awareness of all the amazing rescued animals at the sanctuary. She loves vegan cooking and testing out cruelty free products.

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